When you opt for large format printing, you are planning on making a statement in a gigantic way, with the intent on ensuring your brand will always be remembered.
Some truly gargantuan and exceptionally creative adverts have been made that could be considered the biggest, so we are going to look at wraps, posters and other novel approaches to advertising.
Arby’s Big Announcement
The biggest advertising poster ever, according to the Guinness World Records, is situated in the smallest town in the United States.
Monowi, Nebraska is home to exactly one person, Mayor/Bartender/Librarian Elsie Eiler, who granted restaurant chain Arby’s the right to place the biggest advertising poster ever in her town.
The poster measures 28,922 square metres and consists of exactly four words “Arby’s Now Has Coke”.
A Face Visible From Space
Ever since the advent of satellite imagery technology, brands have tried to take advantage and made posters so large they were visible from space.
There are many examples of this, but one of the most ambitious is probably the “Face From Space” KFC logo. The fried chicken takeaway company created a mosaic made of 65,000 tiles, measuring over 26,000 square metres.
A Pyramid Building Wrap
Las Vegas is home to some incredibly large and frightfully bizarre buildings. One of them, at the Luxor Las Vegas Hotel, ended up becoming the largest ever building wrap.
To advertise the release of Transformers: Revenge of the Fallen, the pyramid-shaped building was wrapped all in black, with the looming robotic presence of heroic robot in disguise Optimus Prime.
The robot itself was over 30,000 square metres in size and loomed large over the Las Vegas skyline.
