Compared to some other print materials, there are very few rules when it comes to designing posters, allowing you to be as free and as creative as you want.
No matter whether you’re promoting your brand, an event, or flexing your creative muscles and redesigning film posters, an effective poster can catch someone’s attention, inform, and generate interest in your message or advertisement, We have a quick guide on how to make a good poster.
1. Establish a Visual Hierarchy
Visual hierarchy is the arrangement or presentation of elements in a way that implies importance. This way, your design catches people’s attention and helps them absorb the message faster.
To break that down, first prioritise the important elements, such as the headline and the main graphic by making them the focal point. You can achieve this in several ways such as making them the largest element or using a colour that stands out, luring people in and getting them interested.
Once you have their interest, then you need to introduce the second most important details, such as what they would need to know about the event, product, or service, and answers the questions of what, where, and how.
Once you’ve introduced the topic and the essential details, people will want to know more. The fine print can present all the other information you want to be known. You want it big enough that people can read it, but no so much that it takes up too much space or is distracting. If you are working with a lot of information, group it into absorbable chunks.
2. Use striking visuals
Avoid using boring or low-resolution images or visuals. You will generate more interest with striking, high-resolution photos, illustrations, shapes and symbols that are relevant to your message.
You need to strategically place all your images and text in a way that is both aesthetically pleasing and easy to understand. All of the elements in your poster should interact well with one another. Make use of white space to give the elements room to breathe.
3. Be creative
Finally, be free to explore, experiment, and be as creative as you like!
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